I worked with Krissa on totally reimagining the product user experience, including three key product KPIs for product growth: the onboarding process; building the first GRID document; and sharing said GRID document to the world (or more privately, if the case may be).
As our target audience of Gen Z + Millennials (~20-40yo) became better defined, it was evident that a rebrand was essential for increased product adoption. I led what was a complete UI overhaul of the GRID product, affecting every touchpoint, elevating overall product usability and brand quality.
GRID offered some truly unique design challenges, many of which did not already have tried-and-tested design patterns established elsewhere. I loved collaborating on ideas across teams and then translating these ideas into visually appealing designs. I communicated design rationale clearly using prototypes and presentations, gaining buy-in and support for design decisions. And as the design team grew, I developed and helped implement the design system and design sharing processes to increase productivity, and ease collaboration.
The design process was iterative as we quantified the impact of design improvements in collaboration with the growth team, through metrics such as increased user engagement and improved conversion rates.
The result was a product that aligns more aesthetically with its target audience, with a look that sits comfortably alongside major platforms already adopted by our users such as Notion and Airtable. I helped develop an easy-to-use product that allows modern, non-technical knowledge teams to go beyond traditional spreadsheets - to create data narratives and conversations around their data, on a single, user-friendly surface.
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